Andrea Saravia Sauter
Marketing Strategist for Complex Products · AI Visibility (SEO, AEO, GEO) · Latin America & Europe
Profile
Marketing strategist with 20+ years turning technical products into clear commercial messages, across Latin America and Europe. She has led marketing for companies operating in 17 countries, from strategy to execution: positioning, go-to-market, ABM and international events, with core experience in technology, telecom and digital infrastructure. She integrates AI into marketing strategy (content, analytics and visibility in search and answer engines: SEO, AEO, GEO) and has designed and built her own tools to do it.
Core Skills
B2B Marketing Strategy
ABM · Demand Generation · Go-to-Market · Pipeline Marketing
Brand & Messaging for Complex Products
Positioning · Repositioning · Technology Translated into Business Value · Messaging Architecture · Storytelling
AI Visibility
SEO · AEO · GEO · Structured Data · llms.txt
Applied AI in Marketing
Claude · Claude Code · AI Agents · Skills · Subagents · GTM Automation
Digital Marketing & Analytics
Content Marketing · Digital Advertising · Email · Multi-country Websites · GA4 · ROI Analysis
Project & Event Management
Budget & Vendor Management · Agency Direction · International Events
Professional Experience
Ufinet
Dec 2025 – Present
Brand Marketing Consultant
Rehired after eight years as the company’s Marketing Director (2014 – 2022)
Madrid, Spain
- Leads brand repositioning and digital presence projects for group business lines (confidential).
- Defines positioning, messaging architecture and competitive differentiation, and turns them into marketing and go-to-market roadmaps.
- Builds search and AI-engine visibility (SEO, AEO, GEO) into content strategy and web architecture from the start.
Gold Data
Mar 2025 – Oct 2025
Strategic Marketing Manager · Fixed-term engagement
Madrid, Spain
- Designed and executed the corporate marketing plan and 25th-anniversary campaign, leading brand positioning, global communications and event strategy across Latin America and the U.S.
- Delivered ABM, digital and event initiatives that enhanced visibility, strengthened partnerships and generated measurable business opportunities in the telecom sector.
Todofibraoptica
2022 – 2023
Marketing and Project Manager
Madrid, Spain
- Co-led and structured EXPOFIBRA 2022, overseeing sponsorship development, staff training and the implementation roadmap.
- Directed the event’s full lifecycle, from strategic planning and execution to post-event analysis.
- Managed and optimized marketing and PR strategies, improving brand engagement and operational efficiency.
Ufinet
2014 – 2022
Marketing Director
Madrid, Spain
- Built and led the marketing department, establishing B2B strategies for Latin America and Europe and positioning the company as a global brand across 17 countries.
- Created a data-driven, multi-channel strategy using SEO, content marketing and digital advertising.
- Designed and developed branding materials (websites, videos and brochures) for national and international markets.
- Managed the annual marketing budget, analyzed market trends and maximized ROI.
- Led planning and execution of annual events and tradeshows, working with global and regional teams.
Pisos Laminados / Revista Nuevo Espacio
2012 – 2014
Marketing Manager
- Led marketing and communications across two sister companies under the same ownership.
Arias & Muñoz
2004 – 2008
Marketing Manager
Professional Network & Collaborations
Avenza Marketing
2024 – Present
- Member of a consortium of marketing professionals who team up by project for B2B clients. Occasional collaboration, compatible with other engagements.
Applied AI in Marketing
Anthropic certifications
●Claude 101 & Claude Code 101 — Anthropic · 2026
●AI Fluency: Framework & Foundations — Anthropic · 2026
●Introduction to Claude Cowork — Anthropic · 2026
●Introduction to Agent Skills — Anthropic · 2026
●Introduction to Subagents — Anthropic · 2026
Platforms & Tools
HubSpot
Microsoft Dynamics
Google Ads
Google Analytics 4
Mailchimp
Brevo
Hootsuite
WordPress
Shopify
Canva
CapCut
InVideo
Microsoft Office 365
Claude / Anthropic AI
Other Experience
Tu Leyenda — Online Project2024 – 2026
Event Solutions — Entrepreneurship: Events & Tradeshows2008 – 2012
Education
Master in Digital Marketing
ESIC Business & Marketing School, Madrid
Oct 2023 – Nov 2024
Master in Business & Marketing
ESIC Business & Marketing School, Madrid
Oct 2002 – Jul 2003
Certifications & Courses
●Google Analytics 4 Certification — Google · 2025
●Business Management Programme — IESE Business School · 2016–2018
