Andrea Saravia Sauter
B2B Marketing Strategist · Brand Builder · AI-Driven Growth · Telecom & Digital Infrastructure · LATAM & Europe
Profile
B2B marketing leader with 20+ years of experience in telecom and digital infrastructure. Results-driven and end-to-end: from strategy to execution. Integrates AI tools into GTM, content, and analytics workflows to deliver faster, measurable business impact. Core strengths span ABM, brand repositioning, go-to-market strategy, project and budget management, international events, and AI-integrated execution.
Core Skills
B2B Marketing Strategy
ABM · Demand Generation · Go-to-Market · Pipeline Marketing
Brand Strategy
Positioning · Repositioning · Messaging Architecture · Storytelling
AI-Integrated Execution
Claude · AI Agents · GTM Automation · Prompt Engineering
Digital Marketing
SEO · GEO · Content Marketing · Digital Advertising · Email
Project & Event Management
Budget & Vendor Management · Agency Direction · International Events
Marketing Analytics
GA4 · Performance Reporting · Business Intelligence · ROI Analysis
Professional Experience
Ufinet
Dec 2025 – Present
Brand Marketing Consultant
Madrid, Spain
- Provide strategic advisory on brand positioning, messaging, and market differentiation.
- Develop marketing frameworks and strategic roadmaps to support brand evolution, go-to-market decisions, and sustainable growth.
Gold Data
Mar 2025 – Oct 2025
Strategic Marketing Manager
Madrid, Spain
- Designed and executed the corporate marketing plan and 25th-anniversary campaign, leading brand positioning, global communications, and event strategy across LATAM and the U.S.
- Delivered ABM, digital, and event initiatives that enhanced visibility, strengthened partnerships, and generated measurable business opportunities in the telecom sector.
Avenza Marketing
2024 – Present
Strategic Marketing Consultant
Madrid, Spain
- Design data-driven marketing strategies that boost brand positioning and business growth across digital channels.
- Deliver tailored strategies that strengthen brand awareness and generate measurable growth.
Todofibraoptica
2022 – 2023
Marketing and Project Manager
Madrid, Spain
- Co-led and structured EXPOFIBRA2022, overseeing sponsorship development, staff training, and implementation roadmap.
- Directed the event's full lifecycle, from strategic planning and execution to post-event analysis.
- Managed and optimized marketing and PR strategies, enhancing brand engagement and operational efficiency.
Ufinet
2014 – 2022
Marketing Manager
Madrid, Spain
- Built and led the marketing department, establishing B2B strategies for Latin America and Europe and positioning the company as a global brand.
- Created a data-driven, multi-channel strategy utilizing SEO, content marketing, and digital advertising.
- Designed and developed branding materials — websites, videos, and brochures — for national and international markets.
- Managed the annual marketing budget, analyzed market trends, and maximized ROI.
- Led planning and execution of annual events and tradeshows, collaborating with global and regional teams.
Arias & Muñoz
2004 – 2008
Marketing Manager
San José, Costa Rica
Platforms & Tools
HubSpot
Microsoft Dynamics
Google Ads
Google Analytics 4
Mailchimp
Brevo
Hootsuite
WordPress
Shopify
Canva
CapCut
InVideo
Microsoft Office 365
Claude / Anthropic AI
Other Experience
Tu Leyenda — Online Project2024 – 2026
Event Solutions — Entrepreneurship: Events & Tradeshows2008 – 2012
Vodafone — Marketing Internship2003 – 2004
Porter Novelli — Key Account Manager2000 – 2002
Jotabequ Grey — Key Account Manager1998 – 2000
Contacto Comunicación Integrada — Co-founder1996 – 1998
Education
Master in Digital Marketing
ESIC Business & Marketing School, Madrid
Oct 2023 – Nov 2024
Master in Business & Marketing
ESIC Business & Marketing School, Madrid
Oct 2002 – Jul 2003
Certifications & Courses
●Claude 101 & Claude Code 101 — Anthropic · 2026
●AI Fluency Framework — Anthropic · 2026
●Introduction to Claude Cowork — Anthropic · 2026
●Introduction to Claude Agent Skills — Anthropic · 2026
●Google Analytics 4 Certification — Google · 2025
●Business Management Programme — IESE Business School · 2016–2018
