Andrea Saravia Sauter
For 20+ years I’ve built B2B brands, pipeline and flagship events in telecom and digital infrastructure across Latin America and Europe. I find why growth stalls, rebuild the value proposition, and get marketing and sales pulling the same way — and today I build the AI systems that make all of it faster.
Marketing that answers to revenue — not to impressions
I’m a marketing strategist who started out in Costa Rica and built a career across LATAM and Europe, mostly in telecom and digital infrastructure — an industry where the product is complex, the sales cycles are long, and the buyer is a committee, not a person. My job has always been the same: make growth happen where it had stalled.
I’ve built marketing departments from zero, produced international events with 40+ speakers, reactivated stalled enterprise accounts worth millions, and led full rebrands end to end. I’m as comfortable with a CFO’s ROI logic as with a creative brief. Now I fold AI into that craft — as a system, not a gimmick — so a lean team can deliver like a big one.
Results, not adjectives
Twenty years across commercial growth, international events and brand building — here’s what actually moved.
The problem, not the title
A senior marketer isn’t hired for the title. They’re hired so something specific stops being a problem.
A B2B brand that doesn’t translate badly
Positioning for digital infrastructure and telecom — what works in Madrid doesn’t work the same in Bogotá, and I build for that difference, not despite it.
Pipeline that closes, not just fills
Commercial activation measured the way sales measures: close cycle, conversion rate, lead quality — not marketing volume for its own sake.
Flagship events and reusable systems
International events run end to end, and content produced once as a system and reused — instead of rewritten from scratch for every campaign.
Findable by AI, not just Google
Preparing brand and content to be cited by ChatGPT, Perplexity and Gemini — where your buyers are already searching, ahead of traditional search.
I don’t use AI. I run it.
On top of the marketing craft: proprietary tools I’ve built to produce results — not to impress in a demo.
RADAR GEO Toolkit
System to get B2B content found and cited by generative search engines (ChatGPT, Perplexity, Gemini) — not just Google.
Open the toolkit → OperationsSARAUTER Prompt Toolkit
Proprietary library of prompts and workflows for brand, content and strategy production. The operating system behind every deliverable.
Open the toolkit →AI-powered Brand Workflows
Skills, subagents and automations configured to take a brand project from brief to deliverable, end to end.
Under constructionProductivity System
A working system to organize priorities and execution — built the same way as everything else here: once, as a system, not improvised every week.
Open the tool → ProductivityCommercial OS, Vela
A commercial operating model combining strategic thinking, AI-enabled workflows and execution. Designed to identify where to focus, what to say and what to do next.
Open the tool → BrandRebrand, End to End
A complete rebrand delivered by one person in nine weeks: naming, visual identity, brand narrative, website architecture and content production — one strategic vision guiding every decision.
Open the case →I’m not a developer. I built all of it anyway.
This site, RADAR, Vela and the Prompt Toolkit were designed and built by me, with AI — no agency, no dev team, no framework. Learning to do it was the point.